Standard Postcards

1. File Setup & Layers

• Use Our Templates: Download our official design guides to ensure your artwork is perfectly aligned.
• Remove Hidden Layers: Delete all setup guides, template lines, or hidden artwork layers. Anything left in the file, even if hidden, may accidentally appear in the final print.

2. Format & Layout

• Single PDF Submission: Combine all pages (for multi-page projects) into one single PDF file.
• Uniform Sizing: Ensure every page within your PDF has identical dimensions.
• Correct Orientation: Double-check your file’s orientation to ensure proper backup. Review the File Prep tab for product-specific orientation guides.

3. Bleed & Safety Margins

• Bleed Requirements: All files must include a 1/8″ bleed on all sides.
• Safety Zone: Keep all critical text and graphics within the safety margin. We recommend a generous margin to prevent elements from appearing off-center or being trimmed off.
• Avoid Borders: We advise against using borders near the trim line, as minor mechanical shifts during cutting can make them look uneven.

4. Color & Resolution

• Image Quality: Use high-resolution images (300 DPI) and ensure your document is in CMYK mode.
• The Perfect Black: For Text: Use C:0 M:0 Y:0 K:100.
• For Large Black Areas: Use “Rich Black” (C:30 M:20 Y:20 K:100) for a deep, premium finish.
• Font Handling: Please embed or outline all fonts to prevent formatting errors.
• CMYK Only: Unless specified for your particular product (like PMS or RGB requirements), please provide CMYK files for color accuracy.

5. Working with White Text on Rich Black

Small shifts during high-speed printing are normal. To prevent thin white text from “bleeding” or disappearing into a Rich Black background, please follow these precautions:

• Minimum Thickness: Use a minimum line weight of 0.75pt.
• Minimum Font Size: Keep knockout text at 8pt or larger.
• Recommended Formula: Use C:30 M:20 Y:20 K:100. Avoid heavy builds like C:60 M:60 Y:60 K:100.
• Apply Swelling: Slightly enlarge (swell) white knockout areas to compensate for natural ink spread and maintain clarity.